Formula DRIFT Announces New Judge

For immediate release

July 8, 2008

Formula DRIFT Announces New Judge;
One of the Original American Drifters, Ernie Fixmer

LONG BEACH, Calif. – July 8, 2008 – Formula DRIFT has selected Ernie Fixmer, one of the original American drifters, as their new judge for the Series. Fixmer will begin his duties at Formula DRIFT Round 4: High Stakes on July 11-12 at the Las Vegas Motor Speedway.

“Formula DRIFT would like to welcome Ernie to the judging panel and are confident with our decision,” said Jim Liaw, president and co-founder of Formula DRIFT. “Ernie has over 9 years experience with drifting and we look forward to his expertise in elevating the competition in our Series.”

Fixmer first grew his passion for drifting while enlisted in the United States Marine Corps in Okinawa, Japan during the late 90’s. Upon his arrival back to the U.S., Fixmer picked up one of the first major sponsorships of the industry while building his own Nissan 240SX. Fixmer was one of the first Americans to gain a D1 license and continued to hold that license from 2004-2006. He also competed in the Formula DRIFT series in 2004 & 2005. In 2005, Formula DRIFT competitors awarded Fixmer with the “Hardest Working Drifter,” award for his dedication to drifting.

“I am very excited and honored to have been chosen to fulfill this responsibility as a Formula DRIFT judge, and hope that my contributions will help the development of this motorsport, not only in the United States, but internationally,” said Ernie Fixmer, Formula DRIFT judge. “I believe that my experience will help guide my input so that we, as a collective panel of judges, continue to make fair and unbiased decisions.”

Fixmer makes his debut as the new Formula DRIFT judge on July 11-12 for Round 4: High Stakes at the Las Vegas Motor Speedway.

For more information visit: www.formuladrift.com

Media Inquiries Contact:
John Pangilinan
The ID Agency
562.491.7503
john@theidagency.com

For immediate release

July 2, 2008

Formula DRIFT Announcement;
Judge Alex Pfeiffer to Step Down as Drifting Judge to Pursue Driving

LONG BEACH, Calif. – July 2, 2008 – Formula DRIFT Judge Alex Pfeiffer will officially be stepping down as judge and make his return to driving. Pfeiffer’s return to competition will begin at Formula DRIFT Round 4: High Stakes on July 11-12 at the Las Vegas Motor Speedway.

After 2 years of contributing to develop the current standard in judging, Alex Pfeiffer will be returning to his roots behind the wheel of a drift car. His official return to Formula DRIFT competition will begin in Round 4: High Stakes on July 11-12 at the Las Vegas Motor Speedway. Pfeiffer will be working on developing a full time team for the 2009 Formula DRIFT Championship Series.

“Formula DRIFT would like to thank Alex for his sacrifices and contribution to the Series and the sport of drifting,” said Jim Liaw, president and co-founder of Formula DRIFT. “We are excited to see him come back as a competitor in the Series.”

For more information contact:
John Pangilinan
The ID Agency
562.491.7503
john@theidagency.com

For immediate release

July 1, 2008

Formula DRIFT Enters Las Vegas Motor Speedway on July 11 – 12 for the First Time

LONG BEACH, Calif. – July 1, 2008 – For the first time the Formula DRIFT Championship will head into the Las Vegas Motor Speedway for Round 4: High Stakes on July 11 – 12. This event also marks the 2nd of 3 rounds for the Tires.com Triple Crown bonus prize.

The main event will take place at the LVMS both days from 5 PM – 1 AM. Alongside the Formula DRIFT competition will include Battle of the Imports drag racing, a car show, and a supermodel bikini jam. Round 4: High Stakes will feature an exclusive autograph signing by UFC fighter Frank Mir on Saturday from 8:30 – 9:30 PM at the Toyo Tires Rig and a skateboard contest presented by Retaks.

Fans are also invited to attend a Formula DRIFT autograph session at the World Famous Fremont Experience on Wednesday July 9 from 6 PM – 8 PM. The official after-party will be held at the Red Rock Resort and Casino on Sunday July 13 in their pool beginning at Noon and will be hosted by Miss Formula DRIFT.

“Vegas is one of the fastest growing cities in the country and is very fitting with our sport, which is also the fastest growing motorsport,” said Ryan Sage, vice-president of marketing and co-founder of Formula DRIFT. “We are very excited to come to Vegas and bring all the action and excitement that is Formula DRIFT.”

The chase for the Castrol SYNTEC Power Cup heats up as defending champion Tanner Foust leads the points standings heading into Round 4: High Stakes with 2-time champion Samuel Hubinette and Tires.com Triple Crown winner Chris Forsberg close behind. Past champion Rhys Millen with 2 podiums in the last 2 events has placed him right back into title contention as he is also looking to secure his second Tires.com Triple Crown bonus prize.

Tickets for the event are on-sale via the Formula DRIFT website and ticket prices start at $20. For more information visit: www.formuladrift.com

For more information contact:
John Pangilinan
The ID Agency
562.491.7503
john@theidagency.com